eBay to Compete with Google for Radio Ad Sales
Thursday, June 07, 2007
The New York Times reports that eBay will begin selling radio airtime to advertisers through a partnership with Bid4Spots. The unsold radio inventory will be available for 2,300 radio stations in 300 markets in the US. More...
Soft Launch for Google Radio
Friday, June 01, 2007
TechCrunch reports that Google's Audio Advertising feature has been added to advertiser's Adwords accounts. There has been no announcement from Google that this is available to all Adwords subsribers or just a small section of the population. More...
Clear Channel Tries Sponsorship Model for Radio
Tuesday, May 15, 2007
AdAdge - Radio listeners in Dallas tuning in to Lone Star 92.5-FM today might have thought for a moment they were on a plane when a familiar "ding" noise came on the air this morning. "You are now commercial free to move about the music, brought to you by Southwest Airlines," a female voice said. More...
CBS Drops Imus Radio Show
The New York Times - CBS brought the tumultuous weeklong crisis over racially insensitive remarks by the radio host Don Imus to an end late this afternoon when it canceled the “Imus in the Morning” program, effective immediately. The move means that Mr. Imus, who has been broadcasting his program for more than 30 years, no longer has a home on either national radio or television on MSNBC.More...
Google, Clear Channel Ink Radio Deal
Fox News reports that Google and Clear Channel Communications announced a long-term agreement that allows Google to place advertising for its online customers on more than 675 Clear Channel radio stations. In December, Google started testing a radio advertising service meant to reach hundreds of radio stations nationwide. The company is slowly adding advertisers to the service, though Google didn't make clear how many advertisers are involved so far, nor did it set a timetable for opening the service to all. More...
Agency Satisfaction Bleak
Monday, February 26, 2007
Ad Age is reporting on a disturbing report from Forrester regarding client satisfaction with their agencies. "There's always an undercurrent of discontent with agencies," said Peter Kim, a senior analyst at Forrester. "What surprised me is that three-quarters do not measure agency ROI. They're dissatisfied, yet on what basis? It's a vague disenchantment, or disappointment; it's a feeling that there isn't data to back up." The relationship could be helped along by a better focus on measurement. More...
XM and Sirius to Merge
Saturday, February 24, 2007
A $4.6 billion deal was announced last week between satellite radio rivals XM and Siruis to combine the organizations into one $13 billion firm with 14 million subscribers. Details of the deal can be found in the New York Post article after the break. More...
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